Attention heatmap
See where viewers look first, laid over your image: red for high attention, indigo for none.
See Your Images Through Your Audience's Eyes
HookEye predicts where viewers look.
Design Instagram posts that grab attention and keep it.
Try for free
5 free reports every month
Original
Heatmap
- Boost engagementMake every pixel count
- Predict attentionWhat your audience notices first
- SpotlightYour product
- Hook strategySpecific to your goal
- HeatmapsVisual attention map
Create images that stop the scroll
Upload your image
Drag and drop any photo, design or reel.
Get your HookEye analysis
The heatmap shows in seconds. The written report follows.
Improve your image
Apply the suggested fixes and check again. Re-checking an improved version is free.
Made for Creators Who Care about Results
HookEye Analysis
Hook strategy
A recommended hook line with its character count, the strategy behind it and Instagram tips for the caption.
Win score and quick fix
A score out of 5 with the reason for it, the one fix that matters most and the score to expect after it.
Focal points vs gaze
The areas that hold attention, how relevant each one is to your goal and the path the eye takes between them.
Target groups
The core, niche and mass audiences this image suits, and why it fits each of them.
Visual hierarchy
The main issue in how the image is arranged, the fix we recommend and the impact to expect from it.
Get your HookEye analysis
Try for freeSubscription
Heatmaps and scores are free and unlimited on every plan. You pay for the written reports.
Free
$0 / month
To try it on your next post
Start free- 5 written reports a month
- Unlimited heatmaps and scores
- Free re-checks: up to 3 versions of a post on one report
- 250 MB of storage
Pro
$10 / month
For creators who post every week
Get Pro- 50 written reports a month
- Unlimited heatmaps and scores
- Free re-checks: up to 3 versions of a post on one report
- 2 GB of storage
Studio
$20 / month
For teams and agencies
Get Studio- 100 written reports a month
- Unlimited heatmaps and scores
- Free re-checks: up to 3 versions of a post on one report
- 5 GB of storage
Questions
How does HookEye know where people look?
A model trained on eye-tracking data predicts where attention lands on an image. It runs in your browser, on your phone or computer, so the heatmap appears in seconds.
What do I get besides the heatmap?
Scores for the image, and a written report for the goal you chose: a hook line for the caption, a win score with a quick fix, focal points, target groups and a visual hierarchy tune-up. The report takes about 10 to 30 seconds.
What can I analyse?
A single Instagram post, a carousel of 2 to 20 images, a reel, or two versions against each other. Images can be PNG, JPEG, BMP or TIFF up to 25 MB. Videos can be MP4, MOV, AVI, WebM or MKV up to 200 MB.
What does the free plan include?
5 written reports a month, with unlimited heatmaps and scores. If you use up the reports, the heatmap still works.